Yesterday I had the opportunity to work with Perlick at the NAFEM trade show in Anaheim. I haven’t shot there in a while, so I was quickly reminded of how large the Anaheim Convention Center is. Fortunately they have great staff, and the greeters helped me find my way with a friendly attitude.
Perlick manufactures a wide array of both commercial and residential bar equipment, and they had tons of it on display. The stainless steel was everywhere – just what a photographer looks forward to seeing. Particularly when the show is open and active, and you have lots of people browsing. I used my new Nikon D750 here, and it did a great job on the shiny, contrasty stainless steel in a massive fluorescent-lit room. (A color meter helped me verify the ambient light, so I could gel my fill-flash to closely match.)
One of their big attractions on this day was having the renowned Tobin Ellis, owner and principal of BarMagic, demonstrating how to work a (ideally configured) bar. I learned quite a bit about bar efficiency during this short demonstration – just one of the many reasons I love my job! “Perlick’s new Tobin Ellis Signature Cocktail Station is a breakthrough achievement in underbar design resulting from an ambitious collaboration between 6-time national bartending champion and celebrated bar designer, Tobin Ellis and the award-winning engineering team at Perlick.”
Tobin definitely “wowed” the crowd, demonstrating a couple of different signature drinks and how bartender efficiency can greatly improve a bar’s profits. A variety of images from many angles in a crowded event — one of the reasons Morton Visuals excels!
As a professional event photographer, I have opportunities to see (and photograph) a wide range of conventions, conferences, awards banquets, and other corporate events. Over the years I’ve noticed distinct differences in each event – what’s featured and emphasized, what’s offered in terms of entertainment and activities, and what attendees do during the event. When a convention or conference includes a trade show you see your normal assortment of booths featuring products and services, and attendees all browse. Conferences see speakers presenting informational or motivational speeches. With awards banquets you have presentations and congratulations abound. One thing they all have in common is a desire to engage – for speakers to connect to the audience, vendors to “put a face to the name” and build personal relationships with customers, and companies to acknowledge awards-winners.
I look for moments. From my perspective that is best illustrated when people meet. Before they start highlighting their goods or talking business there is an initial smile and greeting, usually with a handshake. To me this encapsulates the interaction of networking, and the engagement that sponsors, vendors, and organizations seek. Connecting people – whether for sales or camaraderie – makes events great, and in my humble opinion, successful. I capture this by watching for those smiles and handshakes.
William Morton had the opportunity to shoot with J.T. MacMillan yesterday, covering the CAI 40th Anniversary conference. Terry Watson delivered an energetic (and highly entertaining) keynote speech to the Community Associations Institute members at the beautiful San Diego Hilton Bayfront hotel. The man has the smile and enthusiasm of a little boy, but the perspective and perception of a wise sage. Having an opportunity to listen to great speakers is just one reason I really love this job!
Morton Visuals was selected to cover the weeklong 2011 Microsoft Worldwide Partner Conference last month. Occupying most of the Los Angeles Convention Center, the WPC event was enjoyed by a record-setting 16,000 attendees from 135 countries. William Morton worked with the Filmateria Digital crew to provide coverage of the Microsoft Dynamics trade show presence and their keynote speakers. Additional coverage included a party at The Highlands in Hollywood and an awards program across the street at the historic El Capitan Theatre. The Filmateria crew is well-organized, and William was able to provide images throughout the day to make them available to Microsoft immediately. All in all it was a terrific experience, and Microsoft proves that when they do something they do it First Class!
Morton Visuals had the opportunity to cover Johnstone Supply‘s annual convention again last week. Johnstone Supply boasts over 350 stores and five regional distribution centers, with all the HVACR parts, supplies and equipment a building contractor needs. This year’s event was held at the beautiful (and huge) Peabody Hotel in Orlando, Florida. The trade show floor welcomed a large number of exhibitors including Honeywell, Arkema, CMC Howell Metal, Fujitsu, Goodman Manufacturing, Coleman, and Emerson amongst others. The theme was apparent everywhere: “One team. One goal.” Vendors and distributors were enthusiastic. I shot group portraits of the key sponsors, and candids of vendors interacting with customers.
I was fortunate enough to squeeze in a side trip to Universal Orlando while there, enjoying dinner at Jimmy Buffet’s Margaritaville with family. We finished dinner just in time to stop in at Starbucks and get trapped by a central Florida thunderstorm.
The following day I photographed all the winners at a fabulous awards banquet. One turned out to be a neighbor, Bill Byrne, working from El Cajon CA. It is a small world! Everyone joined in celebration afterwards, strengthening relationships with colleagues. The Johnstone Supply team is a great group, and we’ll definitely look forward to the next event!
William Morton returned to the celebrated IFX Online conference to cover the daytime corporate meetings at the beautiful Omni Hotel as well as a rockin’ party downtown in the Gaslamp. Keynote speaker Troy Hazard keep the conference attendees greatly entertained, and that was only a taste of what was to come. As day turned to night, enthusiastic franchisees changed in to their 80’s attire and hit the red carpet at the House of Blues. Morton Visuals created the ultimate paparazzi experience for the arriving stars, with fans and autograph seekers vying for attention alongside an army of photographers. A brief scuffle took place (after being properly positioned) as one guest, trying to keep a low profile, mistook one of our fearless shooters as a TMZ cameraman. Once inside a trio of comedians entertained and Morton Visuals set up a green screen portrait setup on the sidewalk dining area. Party-goers got to let out their inner rock star in front of a concert stage background, and view their images as they were captured. All were available online the next day, after Elvis had left the building.
Titled Celebration 2010, the daily themes were Believe, Achieve, and Decide. Merestone Event Productions created a stage show encompassing each, with a light show worthy of any Las Vegas venue.
Rhythm Nation warmed up the crowd for the grand entrance of Jim & Kathy Coover, the President and Executive Vice President of Isagenix. Notable speakers included the legendary Les Brown, who provided a very inspirational speech to the attendees.
Corporate Convention Photographers photograph the 2010 convention of the American Psychological Association.
Corporate Convention Photographers, based out of Studio J, covered this year’s convention of the American Psychological Association held at the San Diego Convention Center. The busy schedule included numerous meetings and presentations, as well as notable speakers such as former First Lady Rosalynn Carter. A major topic of the convention was marriage equality, particularly well-received here in California after recent court rulings. The San Diego Gay Men’s Chorus lightened things up with a performance on opening night.
William Morton Visuals covers Johnstone Supply’s Annual Convention
William Morton was on hand at the beautiful Hilton Bayfront San Diego to cover Johnstone Supply‘s 60th Annual Convention on February 25-26. William documented the activities of the trade show, illustrating guests talking with the vendors about new products, and capturing group shots of many key sponsors. Newly installed CEO DeWight Wallace (pictured at right) spoke at the awards dinner and presented awards to some of Johnstone Supply’s top performers.