Mixing It Up with Tobin Ellis and Perlick

Yesterday I had the opportunity to work with Perlick at the NAFEM trade show in Anaheim. I haven’t shot there in a while, so I was quickly reminded of how large the Anaheim Convention Center is. Fortunately they have great staff, and the greeters helped me find my way with a friendly attitude.

Perlick taps display highlight some of the premium bar and beverage equipment available
Perlick bar equipment

Perlick manufactures a wide array of both commercial and residential bar equipment, and they had tons of it on display. The stainless steel was everywhere – just what a photographer looks forward to seeing. Particularly when the show is open and active, and you have lots of people browsing. I used my new Nikon D750 here, and it did a great job on the shiny, contrasty stainless steel in a massive fluorescent-lit room. (A color meter helped me verify the ambient light, so I could gel my fill-flash to closely match.)

Tobin Ellis' Signature Cocktail Station display by Perlick for NAFEM  Tobin Ellis' Signature Cocktail Station by Perlick

One of their big attractions on this day was having the renowned Tobin Ellis, owner and principal of BarMagic, demonstrating how to work a (ideally configured) bar. I learned quite a bit about bar efficiency during this short demonstration – just one of the many reasons I love my job! “Perlick’s new Tobin Ellis Signature Cocktail Station is a breakthrough achievement in underbar design resulting from an ambitious collaboration between 6-time national bartending champion and celebrated bar designer, Tobin Ellis and the award-winning engineering team at Perlick.”

Tobin Ellis Mixologist Tobin Ellis Bartender Tobin Ellis

Tobin definitely “wowed” the crowd, demonstrating a couple of different signature drinks and how bartender efficiency can greatly improve a bar’s profits. A variety of images from many angles in a crowded event — one of the reasons Morton Visuals excels!

The Most Important Thing to Show at Your Conference

As a professional event photographer, I have opportunities to see (and photograph) a wide range of conventions, conferences, awards banquets, and other corporate events. Over the years I’ve noticed distinct differences in each event – what’s featured and emphasized, what’s offered in terms of entertainment and activities, and what attendees do during the event. When a convention or conference includes a trade show you see your normal assortment of booths featuring products and services, and attendees all browse. Conferences see speakers presenting informational or motivational speeches. With awards banquets you have presentations and congratulations abound. One thing they all have in common is a desire to engage – for speakers to connect to the audience, vendors to “put a face to the name” and build personal relationships with customers, and companies to acknowledge awards-winners.

Former First Lady Rosalyn Carter greets VIPs at the American Psychological Association (APA) conference in San Diego, CA.
Former First Lady Rosalyn Carter greets APA guests

A vendor at the Johnstone Supply tradeshow greets a potential customer
A vendor greets a customer

A UoA rep greets a NACE member at the BP Career Fair
Career Fair networking

A HR representative from Shell Oil greets job-seekers at the NACE convention
HR rep meets career-seeker

I look for moments. From my perspective that is best illustrated when people meet. Before they start highlighting their goods or talking business there is an initial smile and greeting, usually with a handshake. To me this encapsulates the interaction of networking, and the engagement that sponsors, vendors, and organizations seek. Connecting people – whether for sales or camaraderie – makes events great, and in my humble opinion, successful. I capture this by watching for those smiles and handshakes.

What aspect of a corporate event do you feel is the most important goal? Tell us in the comments below!

Photography of a Dynamic Keynote Speaker

Terry Watson delivers a keynote speech for CAI at the San Diego Hilton Bayfront.
Terry Watson speaks at the CAI 40th anniversary conference at the San Diego Hilton Bayfront hotel.

William Morton had the opportunity to shoot with J.T. MacMillan yesterday, covering the CAI 40th Anniversary conference. Terry Watson delivered an energetic (and highly entertaining) keynote speech to the Community Associations Institute members  at the beautiful San Diego Hilton Bayfront hotel. The man has the smile and enthusiasm of a little boy, but the perspective and perception of a wise sage. Having an opportunity to listen to great speakers is just one reason I really love this job!

Morton Visuals Covers Microsoft

Microsoft Worldwide Partner Conference 2011
Microsoft WPC 2011 entrance

Morton Visuals was selected to cover the weeklong 2011 Microsoft Worldwide Partner Conference last month. Occupying most of the Los Angeles Convention Center, the WPC event was enjoyed by a record-setting 16,000 attendees from 135 countries. William Morton worked with the Filmateria Digital crew to provide coverage of the Microsoft Dynamics trade show presence and their keynote speakers. Additional coverage included a party at The Highlands in Hollywood and an awards program across the street at the historic El Capitan Theatre. The Filmateria crew is well-organized, and William was able to provide images throughout the day to make them available to Microsoft immediately. All in all it was a terrific experience, and Microsoft proves that when they do something they do it First Class!

Michael Park, Corporate Vice President, Microsoft, speaks at the 2011 Microsoft WCP conference at the Los Angeles Convention Center. Convention photography by William Morton of Morton Visuals.
Corporate VP of Microsoft

A panel fields Questions and Answers at the 2011 Microsoft Worldwide Partner Conference in Los Angeles. Event photography captured by William Morton of Morton Visuals.
Microsoft Q&A Session

Morton Visuals Goes Coast to Coast

HDR image of the beautiful Peabody in Orlando FL
Peabody Hotel

Morton Visuals had the opportunity to cover Johnstone Supply‘s annual convention again last week. Johnstone Supply boasts over 350 stores and five regional distribution centers, with all the HVACR parts, supplies and equipment a building contractor needs. This year’s event was held at the beautiful (and huge) Peabody Hotel in Orlando, Florida. The trade show floor welcomed a large number of exhibitors including Honeywell, Arkema, CMC Howell Metal, Fujitsu, Goodman Manufacturing, Coleman, and Emerson amongst others. The theme was apparent everywhere: “One team. One goal.” Vendors and distributors were enthusiastic. I shot group portraits of the key sponsors, and candids of vendors interacting with customers.

I was fortunate enough to squeeze in a side trip to Universal Orlando while there, enjoying dinner at Jimmy Buffet’s Margaritaville with family. We finished dinner just in time to stop in at Starbucks and get trapped by a central Florida thunderstorm.

The following day I photographed all the winners at a fabulous awards banquet. One turned out to be a neighbor, Bill Byrne, working from El Cajon CA. It is a small world!  Everyone joined in celebration afterwards, strengthening relationships with colleagues. The Johnstone Supply team is a great group, and we’ll definitely look forward to the next event!

Morton Visuals Does An Encore Performance

William Morton returned to the celebrated IFX Online conference to cover the daytime corporate meetings at the beautiful Omni Hotel as well as a rockin’ party downtown in the Gaslamp.  Keynote speaker Troy Hazard keep the conference attendees greatly entertained, and that was only a taste of what was to come. As day turned to night, enthusiastic franchisees changed in to their 80’s attire and hit the red carpet at the House of Blues. Morton Visuals created the ultimate paparazzi experience for the arriving stars, with fans and autograph seekers vying for attention alongside an army of photographers. A brief scuffle took place (after being properly positioned) as one guest, trying to keep a low profile, mistook one of our fearless shooters as a TMZ cameraman. Once inside a trio of comedians entertained and Morton Visuals set up a green screen portrait setup on the sidewalk dining area. Party-goers got to let out their inner rock star in front of a concert stage background, and view their images as they were captured. All were available online the next day, after Elvis had left the building.

Keynote speaker Troy Hazard
Speaker Troy Hazard

Dan Martin leads the IFX 2010 Conference
CEO Dan Martin of IFX

Rock stars arrive on the red carpet
80's stars arrive

Stars scuffle with the paparazzi
Paparazzi Scuffle

Rock stars on the green screen
Green Screen Rock Stars

Morton Visuals Photographs Isagenix Celebration

William Morton covers the Isagenix Celebration 2010 in San Diego.

Believe - stage setup by Merestone
Merestone Event Productions' "Believe" stage setup spans the huge room for the Opening Session.

Isagenix President Jim Coover gives photographer William Morton the thumbs-up during Celebration 2010.
Pres./CEO Jim Coover

Jim and Kathy Cover make a grand entrance at the Celebration 2010 convention in San Diego.
Isagenix opening

Rhythm Nation performs at Celebration 2010
Rhythm Nation warms up the Isagenix crowd

Music legend and top speaker Les Brown
Renowned speaker Les Brown motivates

William Morton Visuals photographed the Celebration 2010 convention for Isagenix. Isagenix, the world leader in nutritional cleansing and replenishing, put on a world-class 3-day event at the San Diego Convention Center.

Titled Celebration 2010, the daily themes were Believe, Achieve, and Decide. Merestone Event Productions created a stage show encompassing each, with a light show worthy of any Las Vegas venue.

Rhythm Nation warmed up the crowd for the grand entrance of Jim & Kathy Coover, the President and Executive Vice President of Isagenix. Notable speakers included the legendary Les Brown, who provided a very inspirational speech to the attendees.

Corporate Convention Photographers Cover APA

Corporate Convention Photographers photograph the 2010 convention of the American Psychological Association.

Corporate Convention Photographers, based out of Studio J, covered this year’s convention of the American Psychological Association held at the San Diego Convention Center. The busy schedule included numerous meetings and presentations, as well as notable speakers such as former First Lady Rosalynn Carter. A major topic of the convention was marriage equality, particularly well-received here in California after recent court rulings. The San Diego Gay Men’s Chorus lightened things up with a performance on opening night.

Former First Lady Rosalynn Carter speaks at the 2010 APA convention
Former First Lady Rosalynn Carter
Dr. Carol Goodheart speaks during the opening session
Dr. Carol Goodheart opens the convention
Attendees listen to discussions on marriage equality
Attendees hear speakers on marriage equality
The San Diego Gay Men's Chorus performs
San Diego Gay Men's Chorus performs

Morton Visuals Covers Johnstone Supply’s 60th Annual Convention

William Morton Visuals covers Johnstone Supply’s Annual Convention

Johnstone Supply CEO DeWight Wallace
CEO DeWight Wallace
William Morton was on hand at the beautiful Hilton Bayfront San Diego to cover Johnstone Supply‘s 60th Annual Convention on February 25-26. William documented the activities of the trade show, illustrating guests talking with the vendors about new products, and capturing group shots of many key sponsors. Newly installed CEO DeWight Wallace (pictured at right) spoke at the awards dinner and presented awards to some of Johnstone Supply’s top performers.

Vendors meet prospective customers at the tradeshow
Vendors meet customers
Vendors demonstrate new equipment at the tradeshow
Vendors demo equipment
Vendors meet prospective customers at the tradeshow
Vendors talk to customers
Vendors meet prospective customers at the tradeshow
Vendors demo equipment

William Morton and Corporate Convention Photographers cover the ABC Convention

William Morton and Corporate Convention Photographers photograph the ABC National Convention

William Morton and Corporate Convention Photographers (CCP) covered the Associated Builders & Contractors (ABC) convention in San Diego this past week.  This 60th anniversary celebration was held at the beautiful Hilton San Diego Bayfront, and spanned five days. CCP, led by partner Kevin Lock, covered awards banquets, the tradeshow floor, competitions, and a lively closing party. Below are a couple of examples of William’s images from the event.

Winner receives an award on stage
Award Winner

Sparks fly as a grinder gets to work
Grinding competition