Look Your Best For Your Business Headshots

William Morton Visuals photographs busy executives in San Diego
William Morton photographs investment executives in downtown San Diego

Shooting professionally since 1991, William Morton has specialized in commercial and corporate photography for the last 8 years. Now relocated from San Diego to north Dallas, Morton Visuals offers professional business headshots in our Farmers Branch photography studio or in the convenience of your own offices.

Morton Visuals wants to ensure that you look your very best for your headshot session. To that end, we consulted with professional Makeup Artist Mary Erickson, a 30-year veteran in the world of commercial print and advertising. Recently retired, Mary now focuses on her highly successful professional makeup store. Her recommended tips are listed below. (The photographer’s comments are added in italics.)

  • Bring shirts with a collar as well as different necklines.
  • Women should bring at least 6 different tops to choose from. Men should bring several (3-4) different shirts.
  • No sleeveless shirts for headshots, they can make the arms look big and distracts from the face.
  • No solid white. If you’re very light-skinned you may want to avoid solid black.
  • Solid colors are ideal; stay away from busy patterns and busy prints. For men, a dress shirt often gets “scrunched” under a suit jacket or sports coat. If the shirt is striped or patterned, retouching those wrinkles will be virtually impossible.
  • Bring a lint brush or lint roller, fuzz will show on dark colors.
  • Make sure your clothes are pressed and clean – very few photographers have irons or extra time. Photo retouching on soiled or wrinkled clothes will usually cost extra. Bring your wardrobe to the shoot on hangers.
  • Stay away from clothes with big buttons or ornaments that shine and compete for attention.
  • If you wear earrings they should be small studs. Keep jewelry at a minimum, because anything flashy will distract from you.
  • Men should be clean-shaven, and a recent haircut is recommended.
  • If desired, we can recommend a professional makeup artist to ensure that your makeup is flawless.

Remember, whether your headshots are for your social media presence or your professional resume, you want to present your very best image to your prospective clients or employers.

If you have any questions, please feel free to comment below.

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Free* Commercial Photography in Dallas

Now that William Morton has relocated Morton Visuals commercial photography to Dallas, he is updating his advertising portfolio with new images designed to make people stop and look twice! Always up for a challenge, William is looking for something different – something unique. Not just a professional headshot on a white background, but an interesting location and/or an unusual or exciting concept. Here’s a few examples:

  • Law enforcement (or security officer) by a patrol car with flashing lights at twilight
  • CEO or executive standing in the bucket of a front end loader
  • Concert pianist in tuxedo sitting at a grand piano on stage in a large theater
  • Bartender with colorful bottles in the background and colorful drinks lined up in front
  • Paramedics loading a patient in an ambulance at dusk (flashing emergency lights)
  • Scientist or doctor in a lab full of test tubes or electronics
  • Executive in/boarding/deplaning a private jet

Three charter planes and a luxury car are staged and photographed by William Morton for advertising use in Long Beach, CA.
Michael Gonzalez does a jumping workout with the support of Crossfit East Village grinder at work

Does your company have something exciting that you’d like to showcase? Email Morton Visuals and tell us what you have in mind. If your pitch sounds challenging enough and interesting enough, we may do it for you for free!*

*Fine print (yes, you know there must be some): Morton Visuals is offering up to three photo shoots, awarded to the most interesting ideas we receive. Sell us on your concept! Photography fees will be waived provided we collect appropriate releases to allow us to use the images in our portfolio and marketing as examples of our photography work. Expenses not included. Client receives unlimited usage of primary/first image; additional images may be licensed at a minimal rate. Photographer retains copyright and all other rights.

 

 

The Acquisition of Photography for Your Business

In our previous post we discussed the value of photography. Today we will talk about about how you can acquire quality photography for your business.

If you need images for your business’ use, you can follow one of three avenues:

  1. Take your own snapshot – Do It Yourself
  2. Use a stock photo
  3. Hire a professional photographer to create custom images (which only you will have)

The type of imagery needed and your budget can help determine which is the best course of action, of course, but there are a few considerations to keep in mind as you make decisions for your business.

Snapshots vs Professional Photography

William Morton, IT Manager and Staff Photographer for Camera Ready Cosmetics Studio portrait of photographer William Morton

Hopefully everyone can see a clear difference between the images above. The first image looks more like a dreaded driver’s license photo, or the “Employee of the Month” you sometimes see posted in a grocery store. The second image is clearly a studio portrait showing a person “in their environment,” and illustrates what they do.

The examples below show the view an audience member may get at an event versus what a professional event photographer can capture.

photography from the audience professional event photography by William Morton Visuals

Stock Photography

Many businesses consider stock photography to be an affordable option, as stock photography prices have dropped significantly over the last few years. If you want a generic image of a telephone or a computer, or a random customer service operator, then stock photography may work. However you won’t likely find images of your employees, and it’s even less likely you’ll find images of your management team. Likewise with any public relations events – stock images won’t be of your event, or your people.

Stock photography is also pretty recognizable. It usually features ridiculously good looking models in perfectly pressed clothing, always in solid (and usually bright) colors. For this reason it’s less believable. And recent studies have shown that customers are 1/3 more likely to purchase based on an ad showing a real person rather than a stock model.

Stock photography is, by definition, stock – meaning anyone and everyone has access to use the same images. This can cause confusion, and embarrassment, when the same model shows up in ads for your competition. Don’t think it can happen? Check out this article on Stock Photography from the American Society of Media Photographers. It’s not just the small businesses – even giants like Dell and Gateway can use the same model in the same outfit and the same setting for Back To School ads during the same month. Oops!!

Dell and Gateway use the same stock photography model for competing ads

The girl pictured above is one of the most popular stock models in the world. See just a few examples of how often her image is used in advertising and you can start to see some of the confusion that could arise if your competitor is showing that she “switched to X brand” after your ad had run.

Hire a Professional Photographer

A professional photographer can ensure that you have high quality images customized to your exact needs, and images that only you will have. We have previously shared 10 Reasons to Hire a Professional Photographer, which is a great start. Key points are that a pro will have the experience and the means to ensure that your photo shoot is successful and meets your needs, on time and on budget. The pro knows how to make you look your very best, both photographically and with professional retouching.

The photography portfolios on this site show a variety of photography now available in the Dallas/Fort Worth metroplex, including commercial photography, corporate portraits, and event photography . Another valuable resource that we recommend for photographic talent nationwide as the American Society of Media Photographers’ Find-A-Photographer database. The ASMP site allows you to search by geographic location as well as photographic specialty – and features many of the best professional photographers in the country.

Have any questions? Please feel free to give Morton Visuals a call (toll-free) at 888-239-6213, or email us. We’re happy to help! Have any comments or suggestions? Please feel free to comment here. And of course please feel free to share this article on your social media!