Does Your Image Represent Your Company Culture?

I’ve recently had an opportunity to work with a client photographing a number of different companies for a magazine awards feature. As I met and interacted with the executives and their staff I noticed significant differences in their personalities. Of course the executives and the staff had different personas, but the collective “vibe” is what struck me in particular. Since the companies were all financial planners and wealth managers they all had a sense of seriousness and professionalism. But a few stood out, which led me to the question: does your image represent your company culture?

Below are two different companies and their group portraits. Aside from the differences in offices and demographics, each group definitely had its own style.

office group portrait of Labrum Wealth Management
Jason Labrum and staff

executive group portrait of Epstein and White Retirement Income Solutions
The office of Epstein and White

On the left is Jason Labrum of Labrum Wealth Management, a Carlsbad-based firm. His team exemplifies modern, hip, casual and comfortable. Their single-story open office space reinforces this progressive style, and they project a team environment. On the right is David Epstein and Bradley White’s La Jolla-based office of Epstein and White Retirement Income Solutions. Their individual offices are located in a high-rise opposite University Town Center, and they exude an independent, professional and traditional environment. Their more formal style is apparent in their boardroom portrait.

As you think about your own company’s culture, does your office image match the personalities of your staff? Do you have individual portraits that showcase each valuable member of your team? What’s your style? If you aren’t projecting the image that you want for your company, find out how Morton Visuals can help you! Comments are welcome.

Investment Advisors Business Portraits

Photo Assistant Andy Wilhelm helps with business portrait setup in downtown San Diego
Photo Assistant Andy Wilhelm helps with camera and lighting setup prior to shooting business portraits.

Morton Visuals was selected recently to photograph investment advisors in their downtown San Diego offices. Tasked with matching a look created by an east coast photographer, Morton Visuals gelled a muslin background and matched the lighting to replicate the prior portraits.

In the photo above left, Photo Assistant Andy Wilhelm mugs for the camera as we were setting up lighting and the camera. The Photo Vision Video Digital Calibration Target verified focus, exposure, and color balance. (Of course we used a Sekonic 558 light meter and an X-rite Color Checker Passport for the initial metering and calibration target.)

William Morton Visuals photographs busy executives in San Diego
William Morton photographs investment executives in San Diego

Being prepared well before the scheduled shoot time allowed us to get each executive in and out with minimal of infringement of their tight schedule. In the image at right you can see me shooting one of the executives (photo courtesy of Andy Wilhelm’s iPhone).  All in all a great day photographing busy executives in San Diego!