William Morton To Help Portraits of Love Project

William Morton will be participating in the PMDA Portraits of Love project at the Southern California Photo Expo in Anaheim CA on February 20, 2010.

PMDA Portraits of Love
Portraits of Love
William Morton of Morton Visuals in San Diego, has been selected to participate in the Portraits of Love project during the Southern California Photo Expo. PhotoImaging Manufacturers and Distributors Association (PMDA) has teamed with the Soldiers’ Angels volunteer organization to create the PMDA Soldiers’ Angels Portraits of Love Project. The goal of the Project is to provide 10,000 U.S. soldiers around the world with portraits of their families and loved ones this holiday season, taken by the incredibly talented photographers within our industry. What better way to make our soldiers feel at home than by providing them with a beautifully photographed and printed portrait of the ones they love and miss the most? The PMDA Soldiers’ Angels Portraits of Love Project is the imaging industry’s way of giving back with gratitude to the men and women who defend our country each and every day.

Navy veteran William Morton understands the value of images of loved ones – particularly when stationed so far from them, with little connection to home. William will be photographing military families at no charge during the expo in Anaheim on the afternoon of February 20th. Images will be uploaded to SeeHere.com for the families to select prints for themselves and one to send overseas. William is honored to participate in this event, and is very much looking forward to it. If you are in the Anaheim area, please stop by and say Hi!

Morton Visuals Launches New Website

William Morton announces the launch of a newly designed website for Morton Visuals photography in San Diego.

William Morton announces the launch of a brand new version of the Morton Visuals commercial photography website. Taking advantage of liveBooks technology, the new site focuses on corporate and commercial photography, fashion, events, and transportation-related images.  The new site marks an expanded marketing effort by Morton Visuals for the 2010 year. Please visit and let William know what you think!

William Morton Visuals' new photography website
www.MortonVisuals.com

Fashion Styling Shoots at Studio J

San Diego photographer William Morton shoots an editorial fashion story for a fashion styling class project for the Art Institute’s Nicole Jones.

Editorial fashion by William Morton
Editorial fashion
William Morton photographed model Sonjelle for a fashion styling class for Nicole Jones. Tasked with creating a fashion story for a class project for the Art Institute, Nicole solicited the help of three friends to portray a tangled love triangle and photographer William Morton. William took advantage of several locations in and around Studio J, capturing the image at right in between rain showers that had been dampening San Diego throughout the week. More of William’s fashion and modeling photography may be seen at San Diego Model Portfolios as well as on his commercial site, Morton Visuals.

Rap Artist Granzlam Almighty

William Morton produces P.R. images of rap artist Granzlam Almighty.

William Morton completed a P.R. shoot of rap artist Granzlam Almighty today at Studio J. William was challenged with capturing both Granzlam’s happy-go-lucky, laid back personality as well as his serious artist’s side. Both high-key and dramatic lighting were used to contrast the rapper. Home Bass will be promoting Granzlam Almighty soon, so stay tuned for details on where you can see (and hear) Granzlam!

Rap Artist Granzlam Almighty
Rap Artist Granzlam Almighty

 

Rap Artist Granzlam Almighty
Rap Artist Granzlam Almighty

Fashion Model Parties at Studio J

Fashion Model Parties are the ultimate party for teen girls- a professional makeover for all and a supermodel experience on set with a professional photographer.

Fashion Model Party guest of honor
The birthday girl

Studio J hosted its first Fashion Model Party yesterday. Enthusiastically proclaimed a success by all involved, the studio opened its doors to a 14-year old birthday girl and eight of her closest friends. The girls all received makeup from the nationally known Mary Erickson and hair styles from Mary’s assistant Jenn. The girls enjoyed (non-alcoholic) “Champagne” while they waited their turn in the makeup chairs or on set. Photographer William Morton of San Diego Model Portfolios worked with the girls on set, capturing both glamorous and fun images of each girl. Courtesy of the birthday girl, the girls were treated to CDs of their images along with a music video of their day’s fun. This party is just too good to pass up! See a few sample images below.

Professional makeup artist treats the birthday girl
Pro makeup artist Mary Erickson at work.

The girls line up for pro makeup and hair
The girls line up for pro makeup and hair

The girls are all excited about their transformation
The girls are all excited about their transformation

The sophisticated girls of Fashion Model Parties
The sophisticated girls of Fashion Model Parties

pretty in pink birthday girl looks like a princess
The birthday girl looks like a princess

fashion models jump for joy
Fashion Model Party girls jump for joy

Sports Memorabilia Galore at Studio J

Referred by a fellow Professional Photographers of America (PPA) member John Grow of Sideline Productions, photographer William Morton spent most of the day today photographing a variety of sports memorabilia for Game Used Universe, an online auction website. Almost all of the items were autographed and/or used by a major league player in a game, so the day became a bit of a history lesson as well as a “Who’s who” in sports. The evolution served as a great test for the workflow process of volume product photography, allowing William to use the Nikon D3 tethered but also test the Live View capability of Nikon Capture Control Pro 2 software. This was very effective for positioning the camera overhead on a boom and being able to focus and shoot down on a jersey without being able to look through the camera. Overall the day was a great success, with multiple views of almost 100 items all captured and archived to DVD in a single day.

Tabletop product photography
Tabletop product photography

Small product photography
Small product photography

Autographed baseball
Autographed baseball

Harley-Davidson in the Studio

We had a fun shoot in the studio today! My friend Mike (aka “Gunny”) brought his Night Rod downtown and we lit it up. Lighting a black bike with lots of reflective metal and chrome proved to be quite a challenge, especially on a dark background! Below is a sample of what we came up with at the end of the day.

Harley-Davidson Night Rod
Harley-Davidson Night Rod

ASMP San Diego Pro Workshop Series

ASMP San Diego presented a Pro Workshop Series on Saturday August 22. The workshop consisted of three 2-hour segments concentrating on product photography, fashion lighting, and sports/action photography. Lon Atkinson hosted the event and demonstrated how he builds the lighting for a western gun and holster and then fine-tunes the image captured on the medium-format Sinar camera. Studio J owner William Morton demonstrated fashion lighting for different types of fabrics and wardrobe. William provided an exemplary demonstration of Murphy’s Laws in all their glory, as first one lighting power pack smoked and then a backup pack failed halfway through the segment. Added on top of two models canceling the day prior, two laptops not talking to either the projectors or the camera, and software failing to initialize, William certainly had his hands full as he worked around the multitude of problems to get working solutions.  Fortunately photo assistant Jesse Dhein helped tremendously. Eventually last-minute-volunteer models Heidi Lee and Stephanie June posed while William illustrated the key features of the dresses provided by stylist Susan Linnet Cox, who also demonstrated how she makes the wardrobe “fit” the model.  Makeup Artist Mary Erickson transformed the models’ to make them “camera ready.” The attendees commented that they appreciated seeing a shoot that didn’t go flawlessly, as the real-world scenario illustrated the importance of not only having a Plan B, but a Plan C, Plan D, and Plan E as a minimum. Perseverance pays off! Sports photographer Stan Liu finished off the workshop with a frank discussion of the sports photography industry, his stellar imagery, and a demonstration outside with a well-armed high-jumping model. All-in-all, it was an info-packed day for the attendees. A few candid images from William’s segment are included below, compliments of Wayne Richard, as well as a couple of William’s shots.

Model Heidi Lee
Model Heidi Lee

Reviewing the features to be highlighted
Reviewing the features to be highlighted

Adding lights to fine-tune
Adding lights to fine-tune

Studio J hosts NIK Software

Studio J hosts NIK Software workshop for the Digital Photo Academy.

William Morton hosted a special Photoshop workshop at Studio J for Panasonic’s Digital Photo Academy. Three workshops were held on 7/25 and 8/1, featuring NIK Software. Videographer Phil Ferrari produced the video below for DPA, featuring San Diego instructor William Morton.