For just about any brand or business, advertising photography plays a vital role. In fact, 75% of customers rely on product images when making purchases. Strong images can show off your product or service in its best light and help clients and customers to remember and trust you. Like a good magazine cover, a good photo can tell an enticing story that hooks the viewer. With a good advertising photo, your clients will be left wanting to know more.
But what actually makes an advertising photo good?
Advertising Photography Should Make an Emotional Impact
A good photo should illicit an emotional response. Whether that is to make the viewer feel excited, inspired, or nostalgic, the photo should give the viewer a taste of the emotions they will get from the product or service itself.
Show Off Your Products
A good advertising photo should show off your products in their very best light. With the power of photography, you can instantly make your products stand out and inspire your customers. We always favor highlighting a product in use rather than just a “widget on white.”
Express Yourself as a Brand Through Advertising Photography
When a customer or client uses your products or services, they are also expressing a feeling of connection with your brand’s personality. With a good advertising photo, you will give your viewers an instant feeling of who you really are as a brand.
Highlight Your Professionalism
Finally, a good advertising photo will scream professionalism. High quality, well-lit, well-composed photos really do stand out.
Discover Our Advertising Photography at Morton Visuals
Here at Morton Visuals, we offer extensive shoots designed to create a “library” of marketing images for you to use on social media or on your blog. Discover our range of advertising photography opportunities today. Or get in touch and we can discuss what options will best suit your company’s needs.