According to a paper published in 2004 (revised in 2012), approximately 65% of people are visual learners. That means they need to see what they are learning about in order to fully understand it. This is why a teacher might use charts. It’s also why a business might use logos, infographics, and lifestyle branding photos to promote their product or service.
However, once a person has seen the same image several times, the impact fades. One study conducted in 2015 showed that only 1 out of 85 participants remembered how to draw the Apple logo.
This is why lifestyle branding photography has the potential to make such a big impact on consumers. This is especially true of those using social media. The ability to present your product or company in numerous, eye-catching ways can bring in new clients or customers.
Of course, all photos are not created equal.
In order to make the most impact on consumers, the following elements in a lifestyle branding photo are a must:
- Confidence: An easy smile, relaxed posture, and looking like you belong in the space will help a potential customer feel confident in your abilities. You are more likely to exude this kind of attitude during a lifestyle photo session, when you are in your element. This is harder to achieve when you are against a backdrop in a stuffy studio.
- Relatability: Lifestyle branding photos help to showcase your personality. People like doing business with someone they can talk to. Believe it or not, they can get a sense of that from your photo.
- Brand Recognition: It should be clear from your photo what product you sell or service you offer. A nice suit may communicate that you offer a service like banking or legal representation. A photographer might have a camera in the background. A writer might have a laptop. A gardener might choose to be photographed in a greenhouse. Make sure your business is highlighted in some way.
Lifestyle branding photos should make you look approachable and confident, and they should leave consumers wanting to learn more about you.
Contact Morton Visuals to find out what makes us the best choice for lifestyle branding photography.