new video page from the Morton Visuals website

Morton Visuals photography has launched new video production services! We’re excited about the new opportunities – providing not only still photography for businesses, but videos that tell more of a story. Our video production is focused on better explaining your value to your (potential) customers.

Morton Visuals video shoot
Morton Visuals shoots video of client testimonials for Tax Clean Up.

“A photo is worth a thousand words,” but a video can show people. You can communicate to your customer — or your potential customer — in your own voice. Not only can you use video to show what you do, but you can show how you do it. Those behind-the-scenes shots reinforce your message, and help people more closely identify with your brand. But that’s just part of the equation.

How popular is video in today’s society? Check out these statistics:

Sound overwhelming? The sheer numbers certainly look that way. But why should you consider using video as part of your marketing strategy?

  • Social Media Today discovered that 90% of consumers state that a video will help them make a purchasing decision. That’s pretty impressive!
  • You can state your message in your own voice, which usually inspires more trust. Our prior blog article on the Acquisition of Photography for your Business included a statistic that customers are 1/3 more likely to purchase based on an ad showing a real person rather than a stock model. So believability matters!
  • Google now owns YouTube, effectively owning the #1 and #2 search engines in the world. So do you think Google loves video? Take a look at search results, and see how many video thumbnails are displayed now for most any search query.
  • Videos allow you to capture viewers’ interest faster, and keep them on your website longer. That would seem to be a goal for your website, wouldn’t it?

In Part 2 of this article we will delve in to not just why you should but how you can use video to more effectively promote your business. Click to read more.

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