Fashion Styling Shoots at Studio J

San Diego photographer William Morton shoots an editorial fashion story for a fashion styling class project for the Art Institute’s Nicole Jones.

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Editorial fashion by William Morton
Editorial fashion
William Morton photographed model Sonjelle for a fashion styling class for Nicole Jones. Tasked with creating a fashion story for a class project for the Art Institute, Nicole solicited the help of three friends to portray a tangled love triangle and photographer William Morton. William took advantage of several locations in and around Studio J, capturing the image at right in between rain showers that had been dampening San Diego throughout the week. More of William’s fashion and modeling photography may be seen at San Diego Model Portfolios as well as on his commercial site, Morton Visuals.

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Morton Visuals Goes On Location For The Pink Party

William Morton Visuals supports The Pink Party fundraiser for breast cancer awareness at the House of Blues in San Diego.

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William Morton photographing portraits at the Pink Party event
William Morton shoots portraits at the event.
(Photo by Michael Walborn)

William Morton shows event guests their portraits captured moments before
Guests view and select portraits instantly.
(Photo courtesy Tom Yip)
On December 3rd William Morton of Morton Visuals went on location in support of a great cause, the 2009 Pink Party at the House of Blues. This marks the second year that William has worked with the Pink Party, and this year he stepped up to serve as Photo Coordinator for the event. Setting up in the Pink Lounge, William photographed posed portraits with 5x7s being printed on-site, presented to the subjects in under a minute. The crowd was delighted with the instant gratification, taking their memories of the celebration home with them in a nice folder. Half of all sales were donated back to the Pink Party charities, and the images created at this year’s event have been posted online so that supporters can order additional prints. A special thanks to Michael Walborn and Tom Yip for the behind-the-scenes shots of William.

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Rap Artist Granzlam Almighty

William Morton produces P.R. images of rap artist Granzlam Almighty.

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William Morton completed a P.R. shoot of rap artist Granzlam Almighty today at Studio J. William was challenged with capturing both Granzlam’s happy-go-lucky, laid back personality as well as his serious artist’s side. Both high-key and dramatic lighting were used to contrast the rapper. Home Bass will be promoting Granzlam Almighty soon, so stay tuned for details on where you can see (and hear) Granzlam!

Rap Artist Granzlam Almighty
Rap Artist Granzlam Almighty

 

Rap Artist Granzlam Almighty
Rap Artist Granzlam Almighty
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Fashion Styling Class from Mesa College Works at Studio J

William Morton shoots model April for the fashion styling class at Mesa College.

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Photographer William Morton helped three students from a Mesa College fashion styling class complete their class project yesterday. The students were tasked with presenting images of a rock star, so William donated the studio time and a 4-hour shoot to capture the different looks created by the team. Renee Candler and her classmates did a great job with model April, as did makeup artist CeCe. See a few examples below.

 

Casual fun
Casual fun

 

Fashion model/musician in the spotlight
Spotlight on rock

 

Singer April in a colorful club setting
Singing in a colorful club setting

 

Fashion model April rocks her bass
High-key guitar

 

April poses in high-key with the guitar
High-key guitar

 

Fashion model April in glamour
Glamourous April
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Fashion Model Parties at Studio J

Fashion Model Parties are the ultimate party for teen girls- a professional makeover for all and a supermodel experience on set with a professional photographer.

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Fashion Model Party guest of honor
The birthday girl

Studio J hosted its first Fashion Model Party yesterday. Enthusiastically proclaimed a success by all involved, the studio opened its doors to a 14-year old birthday girl and eight of her closest friends. The girls all received makeup from the nationally known Mary Erickson and hair styles from Mary’s assistant Jenn. The girls enjoyed (non-alcoholic) “Champagne” while they waited their turn in the makeup chairs or on set. Photographer William Morton of San Diego Model Portfolios worked with the girls on set, capturing both glamorous and fun images of each girl. Courtesy of the birthday girl, the girls were treated to CDs of their images along with a music video of their day’s fun. This party is just too good to pass up! See a few sample images below.

Professional makeup artist treats the birthday girl
Pro makeup artist Mary Erickson at work.

The girls line up for pro makeup and hair
The girls line up for pro makeup and hair

The girls are all excited about their transformation
The girls are all excited about their transformation

The sophisticated girls of Fashion Model Parties
The sophisticated girls of Fashion Model Parties

pretty in pink birthday girl looks like a princess
The birthday girl looks like a princess

fashion models jump for joy
Fashion Model Party girls jump for joy
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Sports Memorabilia Galore at Studio J

Referred by a fellow Professional Photographers of America (PPA) member John Grow of Sideline Productions, photographer William Morton spent most of the day today photographing a variety of sports memorabilia for Game Used Universe, an online auction website. Almost all of the items were autographed and/or used by a major league player in a game, so the day became a bit of a history lesson as well as a “Who’s who” in sports. The evolution served as a great test for the workflow process of volume product photography, allowing William to use the Nikon D3 tethered but also test the Live View capability of Nikon Capture Control Pro 2 software. This was very effective for positioning the camera overhead on a boom and being able to focus and shoot down on a jersey without being able to look through the camera. Overall the day was a great success, with multiple views of almost 100 items all captured and archived to DVD in a single day.

Tabletop product photography
Tabletop product photography

Small product photography
Small product photography

Autographed baseball
Autographed baseball
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Harley-Davidson in the Studio

We had a fun shoot in the studio today! My friend Mike (aka “Gunny”) brought his Night Rod downtown and we lit it up. Lighting a black bike with lots of reflective metal and chrome proved to be quite a challenge, especially on a dark background! Below is a sample of what we came up with at the end of the day.

Harley-Davidson Night Rod
Harley-Davidson Night Rod

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ASMP San Diego Pro Workshop Series

ASMP San Diego presented a Pro Workshop Series on Saturday August 22. The workshop consisted of three 2-hour segments concentrating on product photography, fashion lighting, and sports/action photography. Lon Atkinson hosted the event and demonstrated how he builds the lighting for a western gun and holster and then fine-tunes the image captured on the medium-format Sinar camera. Studio J owner William Morton demonstrated fashion lighting for different types of fabrics and wardrobe. William provided an exemplary demonstration of Murphy’s Laws in all their glory, as first one lighting power pack smoked and then a backup pack failed halfway through the segment. Added on top of two models canceling the day prior, two laptops not talking to either the projectors or the camera, and software failing to initialize, William certainly had his hands full as he worked around the multitude of problems to get working solutions.  Fortunately photo assistant Jesse Dhein helped tremendously. Eventually last-minute-volunteer models Heidi Lee and Stephanie June posed while William illustrated the key features of the dresses provided by stylist Susan Linnet Cox, who also demonstrated how she makes the wardrobe “fit” the model.  Makeup Artist Mary Erickson transformed the models’ to make them “camera ready.” The attendees commented that they appreciated seeing a shoot that didn’t go flawlessly, as the real-world scenario illustrated the importance of not only having a Plan B, but a Plan C, Plan D, and Plan E as a minimum. Perseverance pays off! Sports photographer Stan Liu finished off the workshop with a frank discussion of the sports photography industry, his stellar imagery, and a demonstration outside with a well-armed high-jumping model. All-in-all, it was an info-packed day for the attendees. A few candid images from William’s segment are included below, compliments of Wayne Richard, as well as a couple of William’s shots.

Model Heidi Lee
Model Heidi Lee

Reviewing the features to be highlighted
Reviewing the features to be highlighted

Adding lights to fine-tune
Adding lights to fine-tune
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Morton Visuals on PR Shoot for AARP

William Morton does a PR shoot of an AARP Medicare class in San Diego.

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William Morton Visuals was selected by Miami-based Boden PR to document a recent AARP class on Medicare. The free class was offered to seniors in San Diego in a bi-lingual format. William Morton was there to capture not only the informational presentation but also some very fun Zumba™ dancing.

Informational Class
Informational Class

Zumba dancing
Zumba dancing
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Studio J hosts NIK Software

Studio J hosts NIK Software workshop for the Digital Photo Academy.

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William Morton hosted a special Photoshop workshop at Studio J for Panasonic’s Digital Photo Academy. Three workshops were held on 7/25 and 8/1, featuring NIK Software. Videographer Phil Ferrari produced the video below for DPA, featuring San Diego instructor William Morton.

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