Tag: branding

Highlighting Your Team’s Personality Online with Professional Headshots

Let’s face it — there’s nothing worse than a bland, soulless headshot. For a headshot to be successful, it should be memorable. And to be memorable, it needs to be filled with personality. At Morton Visuals, we believe that every single headshot should show a little of the subject’s personality. Here is a little inside look at how we infuse personality in professional headshots.

glamorous headshot

Personality in Professional Headshots: Tips and Tricks

Movement is Dynamic

Instead of having you sit in a frozen, unnatural position, we try to allow for some natural movement. This will help you to relax a bit and be yourself. Soon enough, some of your personality should trickle back into the photos. We usually have you standing, and may ask you to walk, turn, or even move your head. (Count on that last one!)

Read the Body Language

business headshot

Body language is always a good indicator of how comfortable someone feels. However, if someone gets really comfortable, they’ll probably be slouching. So our directions may feel a bit unnatural, but trust us — it will look much better.

Make You Laugh

headshot with lots of personality

The camera picks up emotion better than most people. In order to make your photos look genuine, we try to make sure that the emotion is also genuine. Simply asking you to smile won’t do the trick. Instead we’ll entertain you with jokes from only the smartest first-graders!

Highlight You in Your Environment

Executive portrait of Nancy Grab for Five Star Professionals' feature

Nothing kills personality like a boring blue backdrop. While you may prefer this style for your team’s headshots, consider taking the headshots in a more natural location. We can bring a mobile photo studio to your location, complete with studio lighting and backdrops. But you can even set up the photos within the context of the office to create a scene that is true to life, and better establish your team and what they do.

Want to Nail Personality in Professional Headshots? Discover Morton Visuals

Ready to take some headshots of your team that are bursting with memorable personality? Find out more about how Morton Visuals can help.

Maintaining Brand Consistency with Official Corporate Photos

Brand consistency is a crucial thing to consider for any business. Providing a consistent tone and image for your company helps your clients to place you and remember you. Plus, it makes you look professional and reliable — key for any company!

Brand consistency is a crucial thing to consider for any business. Providing a consistent tone and image for your company helps your clients to place you and remember you. Plus, it makes you look professional and reliable — key for any company!

Corporate headshots are a great way to improve your brand image and credibility. However, when they’re done wrong, they can easily mess up your carefully designed brand image. Here are some tips on ensuring your corporate headshots work with you rather than against you.

Set a Color Scheme

First thing’s fist, decide on how you want your images to look. Think about the tone of your brand and try to convey that in the images. Setting a color scheme can be a great way to keep things professional while alluding to your brand’s image. Go for colors that match your logo or brand design for a super sleek and professional look.

business headshots of the entire team
Business headshots of the entire team with a modern look

business headshots of the entire office team provide consistency
Business headshots of the staff with a traditional look

Chat With Your Photographer About Brand Consistency

photographer William Morton

A good headshot photographer will know how to keep your brand looking good. If you’re worried about maintaining a consistent image with the rest of your content, speak to your photographer about how you can take photos that are in line with your company’s brand. For some companies a ultra modern, corporate look with studio lighting will work best. For others, a laid-back, outdoors-y look is better suited. Either way, your photographer will be ready to work smoothly and efficiently to minimize the time impact on your team and still make everyone look their very best.

Chat With Your Team

Make sure that everyone on your team is ready to arrive to the headshot session “in character.” Set a general dress code and ask your employees to think about how they as individuals can support the brand in their photos.

Let Morton Visuals Help You Deliver Brand Consistency in Your Headshots.

Find out whether Morton Visuals is right for you. We take care to cater to your company’s needs so that you can have the best possible headshots for your team. Contact us to find out more!

Expanding Your Business? How Professional Photos Can Help

If you’re a business owner, you probably know that expansion is one of the most important goals to consider. However, while starting a business is hard, growing it can be even harder. In order to take the next steps with your business, you’ll need to create a marketing plan that sets you apart from your competition. One of the best tactics is to take professional corporate photos of your employees and staff. Find out how professional photos for expanding your business can really work.

Professional Photos for Expanding your Business: Give Your Brand A Serious Boost

Executive portrait of assistant branch manager Chris De Jesus

These photos will represent your brand. If you choose to showcase boring, or unprofessional images to the public, your customers will be quick to judge. They will likely equate your business with that presentation. With interesting, high-quality media you will instantly improve brand image. An iPhone photo just can’t compare!

Professional Photos for Expanding your Business: Help With Your SEO

SEO, or search engine optimization is the practice of making your website more appealing to search engine algorithms. With good SEO, your business will be much easier to find online. With a gallery of professional images, your website will also appear in image searches for your specific niche. Plus, Google will probably prefer your website to the websites of your competitors. 

bankers

Professional Photos Are Content and Content Means Engagement

As marketing professionals love to say, “content is king.” This is because content means that customers have something to engage with, whether this be a blog post, a video, or, in this case, a professional image. We suggest taking a series of dynamic, unique “action shots” that tell a story about you and your business. For one thing, they make excellent, engaging content! 

Discover what Morton Visuals can do for your business today by checking out our live action shot portfolio. Contact us to book a session and start to grow your business the smart way.

Photos for Company Culture: How Corporate Photography Can Enhance Company Culture

Company culture refers to the general feeling and ethos amongst a company’s employees. A strong company culture means that employees are all unified and they are clear in what the business stands for. The way employees feel about the business, the direction they want the company to go in, and the tactics they’ll use to pursue these goals are all considered a part of the company’s overall culture. Find out why photos for company culture really work.

When a company has a strong sense of culture that aligns with the employees’ values, employees tend to become more inspired at work and produce better results.

Renew Employees’ Faith in the Business 

From an internal perspective, photographing your employees can help them to feel appreciated at work. Showing off your staff on your website and social media will make them feel like crucial cogs in the machine. Plus, it will give them a stronger sense of belonging. Ultimately, this results in their feeling more connected to the company culture as a whole.

Action Shots Can Showcase Company Culture to Your Customers

Externally, corporate action shots that show off your employees in their roles will give your customers some insight into what your company is all about. In other words, insight into your company culture. 

corporate staff meeting

Here at Morton Visuals, we take images that are natural and dynamic to give a real sense of the company in action. This adds a sense of personality and can quickly showcase a company’s perspective, approach, and ethos. When customers see these images, they’ll feel more connected to the brand and thanks to the presence of a strong company culture.

Discover how we’ve helped countless companies to enhance their company culture with our exceptional corporate photos at Morton Visuals. Contact us today to find out more.

3 Ways Corporate Photography Increases Brand Engagement

Struggling to build brand engagement with your clients and customers? Discover how the right headshot photographer can transform the way customers view your brand and keep them coming back for more!

In this day and age, it’s crucial to place some focus on brand engagement. In marketing, brand engagement refers to the relationships and attachments that exist between a customer and a company. Ever felt slightly guilty trying a different perfume brand? Or, maybe you always head to the same clothing website when you need new items, without bothering to look elsewhere? That is brand engagement in action. 

Looking for a new way to improve brand engagement? Corporate photography might be just the thing you are looking for. Here are three ways professional photography can increase brand engagement.

Show Off Your Team in Their Best Light

With quality corporate photos, your team can be photographed in their best light. Professional photos will help you all to look your best. And good images will instantly make you seem more trustworthy and reliable. If you want customers to trust your brand, make sure the people behind the brand look like they know what they’re doing with corporate headshots.

Contribute to the Aesthetic of Your Brand

Every brand should have its own unique aesthetic. For a teen skincare company, it might be pastel colours and childish fonts, while, for a tech company, it might consist of sleek, monochromatic lines and modernist shapes. A good corporate photographer will make sure your headshots work with your brand’s aesthetic and contribute to its effect on customers. Subconsciously, your target audience will be drawn to your brand because of the way it looks — even in the corporate headshots!

Let Clients “Meet” Your Team

Professional photos of your team can help clients and customers to feel connected to your brand on a more personal and intimate level. For instance, when they email customer service, the response is far more likely to feel personal if the email comes with a photo of the employee responsible for customer service. By simply putting a face to a name, you will instantly help customers to feel a deeper connection to your brand. 

Discover the customizable corporate photography at Morton Visuals.