Photos for Company Culture: How Corporate Photography Can Enhance Company Culture

Company culture refers to the general feeling and ethos amongst a company’s employees. A strong company culture means that employees are all unified and they are clear in what the business stands for. The way employees feel about the business, the direction they want the company to go in, and the tactics they’ll use to pursue these goals are all considered a part of the company’s overall culture. Find out why photos for company culture really work.

When a company has a strong sense of culture that aligns with the employees’ values, employees tend to become more inspired at work and produce better results.

Renew Employees’ Faith in the Business 

From an internal perspective, photographing your employees can help them to feel appreciated at work. Showing off your staff on your website and social media will make them feel like crucial cogs in the machine. Plus, it will give them a stronger sense of belonging. Ultimately, this results in their feeling more connected to the company culture as a whole.

Action Shots Can Showcase Company Culture to Your Customers

Externally, corporate action shots that show off your employees in their roles will give your customers some insight into what your company is all about. In other words, insight into your company culture. 

corporate staff meeting

Here at Morton Visuals, we take images that are natural and dynamic to give a real sense of the company in action. This adds a sense of personality and can quickly showcase a company’s perspective, approach, and ethos. When customers see these images, they’ll feel more connected to the brand and thanks to the presence of a strong company culture.

Discover how we’ve helped countless companies to enhance their company culture with our exceptional corporate photos at Morton Visuals. Contact us today to find out more.

Benefits Of Corporate Photography For Social Media

Wondering how corporate photos will set your social media profiles apart from the crowd? Social media is an excellent way to organically promote your business to your target audience.

Social media is an excellent way to organically promote your business to your target audience. More than 200 million users visiting at least one business page on Instagram every day. It’s become an essential platform for digital marketing. Instagram is a platform that is all about images. This makes it the perfect place to showcase your business’ corporate photography. Twitter and Facebook have also begun to embrace images in their algorithms. This means that using high-quality images on those platforms is also essential. Wondering how corporate photos will set your social media profiles apart from the crowd? Here are just a few of the benefits of corporate photography for social media.

Create an Eye-Catching Feed

Social media is all about instant gratification. These platforms thrive with eye-catching content. In other words, social media is not the place to be posting your wordy business statements! Because images are essential for social media, it’s vital that you optimize your visual feed. Using high quality, professionally taken images will give you a leg up on your social media platforms. Plus, it will force people who come across your profile to take notice.

Use Your Corporate Images as Social Media Ads

Social media posts are basically free (or very affordable) advertisements. Would you ever release an ad that featured grainy, poorly lit photos? No! Invest in a series of professional “action” corporate photos.

Give Off a Stellar First Impression

More and more customers are discovering businesses on social media. This is wonderful — if your feed makes you look good! Ensure that your social media feed looks professional and trustworthy by using corporate photography. This way, when new customers come across your profile online, they’ll be encouraged to stick around and explore your business in more detail.

Looking for a professional corporate photographer? Discover Morton Visuals today!

The Importance of Unity in Your Corporate Headshots

Thinking about taking some corporate headshots of all of your employees? While you’ve probably considered the style and look you want for your photos, you may have forgotten to think about the importance of timing. Find out how taking all of your headshots of the same day can actually make a huge difference!

Looking for corporate headshot tips? If your business is planning on taking a set of corporate headshots, you may be a little surprised by how many factors there are to consider. From outfits, to backdrops, to photographers, every decision will impact the way your team looks. Ultimately, this have a knock on effect for prospective clients who see the photos.

One of the most important (and most overlooked) corporate headshot tips is to ensure that your entire team is photographed on the same day. While this may sound like a bizarre tip, it will mean that your collection of headshots has a unified look. Plus, this will make a huge difference in the quality of your final shots!

Pro Corporate Headshot Tip: A Unified Look Creates an Instant Air of Professionalism

If you want your business to come across as trustworthy and well-established, remember that your headshot gallery matters. When prospective customers look at your employee photos, they will make instant judgements based on the quality of their photos. A high quality photo suggests a high quality professional — and a high quality gallery of photos suggests a high quality team. By unifying all headshots in the same style, you’ll instantly make your team look like a professional, reliable unit.

One or Two Low Quality or Old Shots Will Instantly Reduce the Quality of All Headshots

If you’ve scheduled a photoshoot for corporate headshots of your team, make sure everyone is available. If even one employee is unavailable, you may end up with a series of photos that don’t match. Even if you hire the same photographer for another day, each session can have a slightly different look and feel. Remember, if one or two photos don’t match the others, you’ll actually lose the entire effect of the rest of the photos. In fact, the professional headshots will actually look less professional when placed amongst a few low quality shots!

Why Every Company Should Invest in Professional “Action Photos”

Looking for some new corporate photos for your business? Why not try professional action photos that really show off your employees in their best light?

When you think of corporate photos, you probably imagine a series of bland headshots. However, corporate photography can also include ‘action photos’. Action photos show your team in action. Them doing what they do best. Depending on your industry, this may include a range of activities. Think images of a presentation, field work, or even an image of a team meeting. 

Corporate Action Shots Create Instant Customer Trust

Corporate photos should show that you are a team of reliable, trustworthy people. They make you look experienced and polished. With action shots, your customers will have yet another reason to place their trust in your business. They’ll get a glimpse into your team doing what they do best. Plus, you’ll instantly look like a company that gets things done!

Give Your Photos Real Personality

Professional photos show clients and customers what your team consists of individuals. This gives your business a personal feel. Traditional corporate headshots have a tendency to remove personality. With corporate action shots, customers will see unique individuals, making you more memorable.

Corporate lifestyle photography of CEO Susan Salka with her AMN Healthcare team.

Stand Out From Your Competition

If a potential customer is researching your business, chances are, they are considering other businesses too. Because competition is often fierce, it’s vital that you do your part to stand out. With professional action photos, your business will automatically out shine your competitors. 

Curious to find out more about professional action photos? Take a look at some examples in the Morton Visual portfolio.