Maintaining Brand Consistency with Official Corporate Photos

Brand consistency is a crucial thing to consider for any business. Providing a consistent tone and image for your company helps your clients to place you and remember you. Plus, it makes you look professional and reliable — key for any company!

Brand consistency is a crucial thing to consider for any business. Providing a consistent tone and image for your company helps your clients to place you and remember you. Plus, it makes you look professional and reliable — key for any company!

Corporate headshots are a great way to improve your brand image and credibility. However, when they’re done wrong, they can easily mess up your carefully designed brand image. Here are some tips on ensuring your corporate headshots work with you rather than against you.

Set a Color Scheme

First thing’s fist, decide on how you want your images to look. Think about the tone of your brand and try to convey that in the images. Setting a color scheme can be a great way to keep things professional while alluding to your brand’s image. Go for colors that match your logo or brand design for a super sleek and professional look.

business headshots of the entire team
Business headshots of the entire team with a modern look

business headshots of the entire office team provide consistency
Business headshots of the staff with a traditional look

Chat With Your Photographer About Brand Consistency

photographer William Morton

A good headshot photographer will know how to keep your brand looking good. If you’re worried about maintaining a consistent image with the rest of your content, speak to your photographer about how you can take photos that are in line with your company’s brand. For some companies a ultra modern, corporate look with studio lighting will work best. For others, a laid-back, outdoors-y look is better suited. Either way, your photographer will be ready to work smoothly and efficiently to minimize the time impact on your team and still make everyone look their very best.

Chat With Your Team

Make sure that everyone on your team is ready to arrive to the headshot session “in character.” Set a general dress code and ask your employees to think about how they as individuals can support the brand in their photos.

Let Morton Visuals Help You Deliver Brand Consistency in Your Headshots.

Find out whether Morton Visuals is right for you. We take care to cater to your company’s needs so that you can have the best possible headshots for your team. Contact us to find out more!

Expanding Your Business? How Professional Photos Can Help

If you’re a business owner, you probably know that expansion is one of the most important goals to consider. However, while starting a business is hard, growing it can be even harder. In order to take the next steps with your business, you’ll need to create a marketing plan that sets you apart from your competition. One of the best tactics is to take professional corporate photos of your employees and staff. Find out how professional photos for expanding your business can really work.

Professional Photos for Expanding your Business: Give Your Brand A Serious Boost

Executive portrait of assistant branch manager Chris De Jesus

These photos will represent your brand. If you choose to showcase boring, or unprofessional images to the public, your customers will be quick to judge. They will likely equate your business with that presentation. With interesting, high-quality media you will instantly improve brand image. An iPhone photo just can’t compare!

Professional Photos for Expanding your Business: Help With Your SEO

SEO, or search engine optimization is the practice of making your website more appealing to search engine algorithms. With good SEO, your business will be much easier to find online. With a gallery of professional images, your website will also appear in image searches for your specific niche. Plus, Google will probably prefer your website to the websites of your competitors. 

bankers

Professional Photos Are Content and Content Means Engagement

As marketing professionals love to say, “content is king.” This is because content means that customers have something to engage with, whether this be a blog post, a video, or, in this case, a professional image. We suggest taking a series of dynamic, unique “action shots” that tell a story about you and your business. For one thing, they make excellent, engaging content! 

Discover what Morton Visuals can do for your business today by checking out our live action shot portfolio. Contact us to book a session and start to grow your business the smart way.

Investment Advisors Business Portraits

Photo Assistant Andy Wilhelm helps with business portrait setup in downtown San Diego
Photo Assistant Andy Wilhelm helps with camera and lighting setup prior to shooting business portraits.

Morton Visuals was selected recently to photograph investment advisors in their downtown San Diego offices. Tasked with matching a look created by an east coast photographer, Morton Visuals gelled a muslin background and matched the lighting to replicate the prior portraits.

In the photo above left, Photo Assistant Andy Wilhelm mugs for the camera as we were setting up lighting and the camera. The Photo Vision Video Digital Calibration Target verified focus, exposure, and color balance. (Of course we used a Sekonic 558 light meter and an X-rite Color Checker Passport for the initial metering and calibration target.)

William Morton Visuals photographs busy executives in San Diego
William Morton photographs investment executives in San Diego

Being prepared well before the scheduled shoot time allowed us to get each executive in and out with minimal of infringement of their tight schedule. In the image at right you can see me shooting one of the executives (photo courtesy of Andy Wilhelm’s iPhone).  All in all a great day photographing busy executives in San Diego!

Executive Portrait for an Annual Report

Banking executive photographed with a First Bank client in the San Diego office.
Senior Vice President and Regional Manager photographed for the First Bank annual report.

William Morton had the opportunity yesterday to photograph Senior Vice President and Regional Manager Bob Jondall in his downtown San Diego office. Destined for First Bank‘s annual report, the client wanted a view of the San Diego bay in the background. Unfortunately the weatherman didn’t get the request, and delivered a thick marine layer over the bay. So we found an alternate view showing Balboa Park in the background. Studio strobes were added to the sunlight beaming in the windows to capture this conversational moment, with Photo Assistant Angela Hess sitting in as the client. The final image was composited and delivered 2 days before deadline, to a very happy Creative Director. I love working on location with professionals!