On 11-11-11, the University of North Carolina mens basketball team will take on Michigan State onboard the USS Carl Vinson (CVN-70) in San Diego, CA. The Vinson just returned home this past week from extended operations in the middle east, most notably conducting the burial-at-sea of Osama Bin Laden. A basketball court will be built on the flight deck of the aircraft carrier, now docked at Naval Station San Diego. Approximately 7,000 are expected to be in attendance, consisting of mostly military members and their dependents. ESPN will televise the event on Veterans Day, the official first day of the 2011-2012 NCAA basketball season. The Navy-Marine Corps Relief Society, Wounded Warrior Project, the San Diego Air and Space Museum and the San Diego Sports Commission are assisting game organizer Morale Entertainment Foundation with various elements surrounding the event. As described by Morale Entertainment executives Ken Kinnear and Mike Whalen, the purpose of this event is to call attention to Veterans Day, to the sacrifices made by our veterans and service-members, to thank them, and reward them for their service.
Documentation is the most popular use of an event photographer. Images often get reused next year as groups show potential attendees (or sponsors) how much fun last year was. And it helps remind us of who was there, particularly important at events like family gatherings.
Public Relations Photography
Media/P.R. – If you have a celebrity making an appearance or an employee receiving a “Top Earner” award. Community Service events are often publicized in the media, garnering valuable PR for a company or organization.
Internal Publication – Often companies showcase their conventions, events, award winners, and the like on their company Intranet or in internal publications. This use often builds camaraderie and encourages future participation from others.
“Live Photography” can capture guests arriving, celebrating, and indulging in the event’s activities – and simultaneously be displayed for the enjoyment of others. For example, guests arriving on the red carpet can have their images displaying on a projector or big screen inside the event just moments later. So the guests become part of the entertainment!
Event Showcase – Images captured throughout a conference or convention may be merged into a slide show that is displayed at the beginning of an awards banquet on the final night.
Formal Portraiture – This is the perfect time for a formal portrait of the group, and for individual executive portraits. Major events like a convention or annual conference may be one of the few times an entire Board of Directors can be able to be together (with a photographer available). Other key personnel may usually work out of different offices. Not to mention the fact that formal events like awards banquets often allow guests to enjoy a “prom photo” with their significant other dressed up in their finest!
Green screen photography is quite popular at a casual event, particularly if there is a theme to the party. These are always fun, and a great way to enhance the celebration.
Printing on-site – The ability to print immediately, and hand your guests a print to take home with them, is huge! Not only do they now have something tangible to hold on to, whether it’s a keepsake courtesy of the company or a memory that they purchased at the time, this simple portrait print lives on. At a minimum this provides ongoing advertising for the company or sponsor, as the event name and/or sponsor logo can be part of the image.
These are but a few examples of how you can use your Event Photographer. Do you have any other ideas? If so, please share them with us by commenting below. Subscribe to this blog to see others’ ideas as they are posted.
William Morton is a commercial and event photographer based in San Diego, CA. Shooting professionally since 1991, William began focusing on event photography in 2004 and now shoots for clients nationwide. To see more of his commercial and event photography, visit MortonVisuals.com.
William Morton returned to the celebrated IFX Online conference to cover the daytime corporate meetings at the beautiful Omni Hotel as well as a rockin’ party downtown in the Gaslamp. Keynote speaker Troy Hazard keep the conference attendees greatly entertained, and that was only a taste of what was to come. As day turned to night, enthusiastic franchisees changed in to their 80’s attire and hit the red carpet at the House of Blues. Morton Visuals created the ultimate paparazzi experience for the arriving stars, with fans and autograph seekers vying for attention alongside an army of photographers. A brief scuffle took place (after being properly positioned) as one guest, trying to keep a low profile, mistook one of our fearless shooters as a TMZ cameraman. Once inside a trio of comedians entertained and Morton Visuals set up a green screen portrait setup on the sidewalk dining area. Party-goers got to let out their inner rock star in front of a concert stage background, and view their images as they were captured. All were available online the next day, after Elvis had left the building.
William Morton photographs the groundbreaking ceremonies of San Diego’s downtown Central Library.
Studio J owner William Morton photographed today’s ceremonies surrounding the groundbreaking of San Diego’s new downtown Central Library. The site of the new library is directly across the street from the studio, and is visible from our west windows. Plenty of local politicians and VIPs were on hand, a few of which are shown below. Mayor Jerry Sanders led the ceremonies, with VIPs ranging from local city council members to Sen. Christine Kehoe and former Gov. Pete Wilson. Dr. Irwin Jacobs, founder of Qualcomm and a major donor to the library project, spoke to the crowd with his wife Joan. A surprisingly large crowd was on hand, including basketball legend Bill Walton.
William Morton worked with photojournalist James Aronovsky tonight to photograph convention guests posing with Paul Teutul Sr. (of Orange County Choppers and the American Chopper TV show). Guests of the AHA Leadership Summit got a chance to pose with Paul Sr. and the Siemens OCC Smartchopper, an all-electric custom motorcycle, on the pool deck of the nearby Manchester Grand Hyatt in San Diego.
During the only brief pause in the line of fans, Paul Sr. gave William a smile and a thumbs-up. Morton Visuals, assisted by Tammela Loy of Photos by Tamme, shot 286 portraits in a hectic 2-hour period, eventually printing 400 4×6 and 5×7 prints for the excited guests to take home with them.
William Morton Visuals covers Johnstone Supply’s Annual Convention
William Morton was on hand at the beautiful Hilton Bayfront San Diego to cover Johnstone Supply‘s 60th Annual Convention on February 25-26. William documented the activities of the trade show, illustrating guests talking with the vendors about new products, and capturing group shots of many key sponsors. Newly installed CEO DeWight Wallace (pictured at right) spoke at the awards dinner and presented awards to some of Johnstone Supply’s top performers.
William Morton Visuals event photography participated in the All You Need Is Love fundraiser at the Stoneridge Country Club on February 13, 2010, to benefit the National Brain Cancer Association.
William Morton helped celebrate the Valentines Day holiday by participating in a dinner/dance fundraiser at the Stoneridge Country Club in Poway on February 13, 2010. Yvonne Szikla of Affairs with Flair organized the All You Need Is Love event in honor of a former Stoneridge member who passed away from brain cancer. Morton Visuals provided portraits printed on-site, handing each guest a 5×7 print in a folder a minute after they chose their favorite. The guests raved about the excitement of seeing their images instantly, and being able to retake them if they weren’t 100% satisfied – not to mention being able to take them home with them immediately. A motivated group of gentlemen even dragged in the Kissing Booth to capture images of themselves offering up $100 bills and credit cards to generous ladies working the booth. All in all it was a very fun evenings, and we were very glad to be a part of it. Kudos to Yvonne and all the vendors who participated in this event for the National Brain Cancer Association!
William Morton Visuals supports The Pink Party fundraiser for breast cancer awareness at the House of Blues in San Diego.
On December 3rd William Morton of Morton Visuals went on location in support of a great cause, the 2009 Pink Party at the House of Blues. This marks the second year that William has worked with the Pink Party, and this year he stepped up to serve as Photo Coordinator for the event. Setting up in the Pink Lounge, William photographed posed portraits with 5x7s being printed on-site, presented to the subjects in under a minute. The crowd was delighted with the instant gratification, taking their memories of the celebration home with them in a nice folder. Half of all sales were donated back to the Pink Party charities, and the images created at this year’s event have been posted online so that supporters can order additional prints. A special thanks to Michael Walborn and Tom Yip for the behind-the-scenes shots of William.