How Commercial Photography Benefits Corporate Marketing

Commercial Portrait Photography is essential. There is no doubt about it. Corporate headshots are amazing tools that are used to represent who you are, not what you do. If you establish a reputable business portrait, you can instill the values of quality with your potential customers.

Corporate Headshots

corporate business headshot portrait
Professional corporate headshot

You have numerous studios to choose from. You can set up a mini studio yourself and make a professional portrait in no time, but if you want the very best results you should plan on hiring a professional headshot photographer.

For corporate headshots, you need to make sure that you’re using proper equipment, adequate lighting, with appropriate lenses. And you’ll want to ensure that the images match your company’s brand and style.

Corporate Meeting and Event Photos

company holiday party portrait
Holiday party portrait

Corporate meetings and events can make for some good photos that paint a fun, dynamic, and strict picture of your company. It is important to photograph these events accurately. An event management company needs to be very proficient and smart about how they handle photos of these events.

Planning corporate meetings has never been a simple task but planning it the right way could lead not only to some fantastic portrait photography but to some improved business practices.

Corporate Offices

Almost all your corporate portrait photography needs are going to be taken care of in your offices. You need to know how to make the office a fantastic photography place. To make sure that you always have a proper photo option, you can utilize the services of a mobile studio. Either hire someone to do it or do it yourself.

William Morton Visuals photographs business portraits on location

Bringing professional lighting, tripods, lenses, and cameras is a great way to turn any place into a quick and efficient photo studio. The only thing left to do is posing, and that is best done on the spot.

Corporate Parties, Outings, and Retreats

A UoA rep greets a NACE member at the BP Career Fair
Event photography is about people.

If you’re working hard or hardly working, it’s crucial to capture the experience of all corporate parties, outings, and retreats. These are not only good team-building opportunities but also prove themselves to give great photo options.

Photographing your parties and outings is integral to painting a picture of your business as a fun, modern, and progressive one. Numerous different firms offer their outing and party service to companies, such as this one.

Commercial photography

Commercial photography includes, amongst several other specialties, the following:

Food Photography

There are numerous different ways you can improve your food photography game. Soliciting the services of a food stylist, a professional photographer, and a prop specialist is a great place to start.

Food photography can make use of models to demonstrate the qualities of the food product. Finding a model for your food photography is as simple as contacting your local modeling agency.

Product Photography

watch product photography

The only way you can paint an accurate picture of your product on your e-commerce website is by giving it a good photo. A good photo paints a picture of reliability, trustworthiness, and quality. The product is mostly judged by the way it looks. You can’t touch or feel the product through the internet, so manipulating the visuals is a fantastic way to present it.

However, stores can have numerous products, and photographing them can prove to be very expensive. DIY-ing this method is far simpler and cheaper and takes only a fraction of the cost.

Interior Photography

Interior Photography is a science, and takes a lot of time to create. Time of day can be critical in many locations, adding (or minimizing) daylight as appropriate. That nice sunset shot of a building can only be taken at one time of day, and all other images must be scheduled before or after that key shot. Some spaces may need morning light or late afternoon light, depending on elements such as windows and what side of a building a space may be on. It’s important to allow for these variables.

Industrial Photography

industrial photography - welder

Industrial photography, while not glamorous, is very important, fun, and challenges. Taking good industrial photos can be a challenge. Inspiration is key, and you need some excellent industrial photo subjects to make a good photo.

Safety is the number one priority when it comes to this type of photography!

Some common subjects in industrial photography are:

  • Welders working
  • Processing plants
  • Shipyard and factory workers
  • Gas terminals
  • Nuclear reactors
  • Machinery
  • Assembly lines

Brochures and Catalogue Photography

Brochures and catalogs are not that challenging to photograph but are essential to document. Marketing tools are very important, though! You need to keep a couple of things in mind when doing so to best showcase your skills and paint the picture of the catalog and brochure in a fun and friendly manner.

Benefits of Commercial Photography

Corporate and commercial portrait photography together gives a better visual presentation for the visitors. 

  • Enhances your corporate image

They improve your corporate image, and these days, image is everything! Be it on your website or any marketing collaterals, good corporate image speaks more than words.

  • Be Active on Social Media

A fantastic way to enhance your corporate image is by utilizing the services of social media. Look at what Wendy’s has done with a single twitter account. With their new laid back and modern perspective on social media, they have documented the growth of 10% in a couple of months.

You need to get into this. Create an engaging conversation about your service or products, be active in your community, and you’re going to be a social media professional in no time.

  • Increases your brand awareness

Raising your brand awareness is integral to creating a long-lasting impression on your potential customers. Awareness is everything, and you should work to improve it in any way you can. Commercial photography is a fantastic tool that works for this like a charm. There are numerous ways to do this, such as this one.

  • Improves your brand eminence

Consider hiring a professional to photograph your team at events to enhance your brand eminence. You can post these pictures on your official website for better promotion.

  • Increases Sales & ROI

Innovative photographs drive consumers to your product or service, thus increasing ROI and sales. Sales and ROI are significant and should be improved in any aspect available.

Conclusion

While pictures and good commercial photographs might sound expensive, you can’t afford to have shoddy ones. Another important facet to highlight here is the photo editing which can add life to your images.  Hire a professional photographer to improve your photos, and you will reap the innumerable benefits of excellent commercial photography, and get your business on the next level, while also gaining an edge on the competition.

Look Your Best For Your Business Headshots

William Morton Visuals photographs busy executives in San Diego
William Morton photographs investment executives in downtown San Diego

Shooting professionally since 1991, William Morton has specialized in commercial and corporate photography for the last 8 years. Now relocated from San Diego to north Dallas, Morton Visuals offers professional business headshots in our Farmers Branch photography studio or in the convenience of your own offices.

Morton Visuals wants to ensure that you look your very best for your headshot session. To that end, we consulted with professional Makeup Artist Mary Erickson, a 30-year veteran in the world of commercial print and advertising. Recently retired, Mary now focuses on her highly successful professional makeup store. Her recommended tips are listed below. (The photographer’s comments are added in italics.)

  • Bring shirts with a collar as well as different necklines.
  • Women should bring at least 6 different tops to choose from. Men should bring several (3-4) different shirts.
  • No sleeveless shirts for headshots, they can make the arms look big and distracts from the face.
  • No solid white. If you’re very light-skinned you may want to avoid solid black.
  • Solid colors are ideal; stay away from busy patterns and busy prints. For men, a dress shirt often gets “scrunched” under a suit jacket or sports coat. If the shirt is striped or patterned, retouching those wrinkles will be virtually impossible.
  • Bring a lint brush or lint roller, fuzz will show on dark colors.
  • Make sure your clothes are pressed and clean – very few photographers have irons or extra time. Photo retouching on soiled or wrinkled clothes will usually cost extra. Bring your wardrobe to the shoot on hangers.
  • Stay away from clothes with big buttons or ornaments that shine and compete for attention.
  • If you wear earrings they should be small studs. Keep jewelry at a minimum, because anything flashy will distract from you.
  • Men should be clean-shaven, and a recent haircut is recommended.
  • If desired, we can recommend a professional makeup artist to ensure that your makeup is flawless.

Remember, whether your headshots are for your social media presence or your professional resume, you want to present your very best image to your prospective clients or employers.

If you have any questions, please feel free to comment below.

This blog has been verified by Rise: R242f2ed06020ca5a82f6425464ae2d31

Models/Talent – How To Prepare For Your Photo Shoot

Preparing yourself for an important photo shoot can be a daunting task. Many models or actors try to crash diet before the shoot, spray tan, or try any number of other “quickie” fixes at the last minute. Below are some great suggestions from renowned Makeup Artist Mary Erickson.

Most professional model knows by experience about what needs to be done before a photo shoot. If you do not have a lot of modeling experience I suggest you look over the following list of things that will help you for this shoot and in the future. The more of these guidelines you follow the better your shots will turn out.

  1. 72 hours before your photo shoot, avoid the following items (these items can give you oily skin and swelling):
    • Red meat
    • Alcohol
    • Caffeine
    • Spicy foods
    • Retin A and Alpha Hydroxy creams (causes skin peeling that will show with photo makeup)
  2. Drink lots of water, carry it with you everywhere you go, and keep sipping.
  3. Exfoliate your skin at least once a week and also the morning of the shoot.
  4. Have your brows professionally shaped and then keep them up by plucking the strays every few days. I will Pluck strays the day of the shoot but may not have time to shape your brows.
  5. It is a good idea to carry your own mascara to the shoot with you. Some make-up artists use mascara with the same wand on several people. This can spread infection very quickly. Unless you know the artist and know that she only uses disposable wands, it’s best not to take your chances. I do use disposable wands!
  6. Dark roots will look even worse in photos. Refresh your hair color a few days before your shoot. If you do not color your hair, try “shades” or a toner just a shade lighter then your hair to make it shine. If you need a trim, do it before the shoot.
  7. Fingernails and toenails should be one length, well manicured, and the polish should be colorless or French, unless this shoot calls for color.
  8. All traces of makeup should be gone from your skin. All eyeliner and mascara should be gone. Your face should be clean and product free when you arrive.
  9. Do not over condition your hair before a shoot. Do use your regular styling products to make your hair behave, as chances are the hair stylist will not be wetting your hair and not be able to use gels, etc. Your hair must be dry before you arrive at the shoot.
  10. Avoid dry lips by putting Vaseline on your lips before bed and the morning of your shoot.
  11. For body (lots of skin showing) shots, be sure you get rid of tan lines by visiting a tanning booth a few times. Also get rid of unsightly body hair.

If you are paying the artist, feel free to give advice on how you want to look. The photos are yours and you will have to live with them. If it is a commercial shoot or a shoot that someone else is paying for its best to keep quiet on makeup and hair. Chances are the artist knows what the photographer and art director want. It may not be what you prefer but normally the person paying for the shoot likes to make ALL the decisions. If you are new at modeling is a good idea to go ahead and let the artist make the decisions, even if you are paying her or him. In most cases they will know what will look better in the photos – they are dealing with lights, backgrounds and lens filters that you probably are not familiar with.

Mary’s website is full of useful information, especially for the aspiring or “up & coming” makeup artists – check out her Q&A page! And if you want to gauge whether or not she knows what she’s talking about, check out her resumé!

San Diego makeup artist Mary Erickson

Helpful Wardrobe Suggestions for Headshots

Since these questions come up constantly, my favorite makeup artist Mary Erickson put together this handy list of considerations when preparing for your headshots.

  • Bring shirts with a collar as well as different necklines.
  • Bring at least 6 different tops to choose from.
  • No sleeveless shirts for headshots, they can make the arms look big and skin below the face takes the attention away from the face.
  • No solid white.
  • Solids usually work best, stay away from patterns and busy prints.
  • Bring a lint brush or lint roller, fuzz will show on dark colors.
  • Make sure your clothes are pressed and clean – very few photographers have irons or extra time. Photo retouching on soiled clothes will usually cost extra.
  • Stay away from clothes with big buttons or ornaments that shine and compete for attention.
  • If you wear earrings they should be small studs. Keep jewelry at a minimum, because anything flashy will distract from you.

Mary’s website is full of useful information, especially for the aspiring or “up & coming” makeup artists – check out her Q&A page! And if you want to gauge whether or not she knows what she’s talking about, check out her resumé!

Morton Visuals Photographs Jim Miller Jr.

William Morton photographs Superior Court judge candidate Jim Miller on the steps of the San Diego Hall of Justice.

Jim Miller, candidate for Superior Court Judge
Jim Miller Jr.
William Morton Visuals photographed attorney Jim Miller Jr. on the steps of the San Diego Hall of Justice today. Miller, a candidate for Superior Court Judge Seat 20, will be using images from the location shoot for his campaign website. To see more, visit www.JimMillerForJudge.com.

Morton Visuals Photographs Life Coach Eldridge DuFauchard

William Morton shoots casual business headshots of life coach Eldridge DuFauchard at Studio J.

William Morton recently photographed life coach Eldridge DuFauchard at Studio J.

Eldridge DuFauchard headshot
Eldridge DuFauchard

Eldridge is great to work with, and he made the casual business headshot session a very enjoyable experience for all involved. Eldridge has just launched a new blog focusing on positive affirmations and inspirational messages for people to get them thinking about their lives. For example, a recent post begins with “Big changes don’t happen overnight..they happen through small but consistent steps that add up over time to give you the results you want.” We’re looking forward to seeing more, and encourage you to check out www.eldridgedufauchard.com.