Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85% of U.S. internet users watch video content on their device, video customer testimonials can be especially effective.
We have already discussed how lifestyle photography can benefit a company by giving them the opportunity for brand storytelling. If photos have that kind of marketing power, just imagine how beneficial video can be when raising brand awareness. While lifestyle Read More
In a world where consumers are inundated with visual content, lifestyle photography is a necessary part of any company’s marketing strategy. Not only can this type of photography draw attention to your service or product, but it also presents a unique opportunity to highlight your brand’s message and values.
Social media marketing has gone from a minor concern to a must have in the span of just a decade. We’ve all seen the in-line ads while we’re scrolling through social media. The fact is, if you are willing to Read More
A corporate lifestyle photoshoot is a great way to catch a consumer’s eye on social media. As of 2020, 3.6 billion people throughout the world were using social media. This presents an excellent opportunity for a company to promote their Read More
According to a paper published in 2004 (revised in 2012), approximately 65% of people are visual learners. That means they need to see what they are learning about in order to fully understand it. This is why a teacher might Read More
As the old saying goes, “A picture tells a thousand words.” While this may sound a little ridiculous, we believe that a good picture can tell an entire story. When it comes to marketing photography, it’s vital that the image Read More
Headshot photos can be an excellent way to promote your business and put a face to the name for your clients. However, the quality of your photo can make a big difference in its effectiveness. If you have an old, Read More
Let’s face it — there’s nothing worse than a bland, soulless headshot. For a headshot to be successful, it should be memorable. And to be memorable, it needs to be filled with personality. At Morton Visuals, we believe that every Read More