Benefits Of Corporate Photography For Social Media

Wondering how corporate photos will set your social media profiles apart from the crowd? Social media is an excellent way to organically promote your business to your target audience.

Social media is an excellent way to organically promote your business to your target audience. More than 200 million users visiting at least one business page on Instagram every day. It’s become an essential platform for digital marketing. Instagram is a platform that is all about images. This makes it the perfect place to showcase your business’ corporate photography. Twitter and Facebook have also begun to embrace images in their algorithms. This means that using high-quality images on those platforms is also essential. Wondering how corporate photos will set your social media profiles apart from the crowd? Here are just a few of the benefits of corporate photography for social media.

Create an Eye-Catching Feed

Social media is all about instant gratification. These platforms thrive with eye-catching content. In other words, social media is not the place to be posting your wordy business statements! Because images are essential for social media, it’s vital that you optimize your visual feed. Using high quality, professionally taken images will give you a leg up on your social media platforms. Plus, it will force people who come across your profile to take notice.

Use Your Corporate Images as Social Media Ads

Social media posts are basically free (or very affordable) advertisements. Would you ever release an ad that featured grainy, poorly lit photos? No! Invest in a series of professional “action” corporate photos.

Give Off a Stellar First Impression

More and more customers are discovering businesses on social media. This is wonderful — if your feed makes you look good! Ensure that your social media feed looks professional and trustworthy by using corporate photography. This way, when new customers come across your profile online, they’ll be encouraged to stick around and explore your business in more detail.

Looking for a professional corporate photographer? Discover Morton Visuals today!

How Professional Headshots Improve Business Leads

One of the most important parts of running a successful business is finding new leads in order to grow your business. Whether you sell to customers to other businesses, generating good leads is crucial for business growth. If you’ve been struggling to convert your leads into actual sales, you may need to make some changes to your business. Using professional headshots for business leads is an excellent way to instantly improve your growth rate. Here are three reasons why.

Professional Headshots Build Brand Trust

If you want people to buy into your brand, you need to make sure they trust you. Brands that come across as reliable and professional are far more likely to draw in new customers. It has been shown that professional branding and imagery:

  • makes an impression
  • makes you memorable
  • builds trust

Trust is crucial, as it means customers and clients won’t only choose you once, they’ll choose you again and again.

“Fake It Till You Make It”

If you are a fairly new business, you may think that it’s best to wait till you’ve grown a little to focus on brand image. However, the reverse is actually true. The best way to grow your business quickly is to adopt a ‘fake it till you make it’ attitude. This means creating an ultra professional look for your business, including branding and headshots. 

People Trust Individuals More Than Corporations

It has been shown that most customers are more likely to put their trust in individuals rather than in a faceless brand. By putting a face to the name for each of your company’s main players, you’ll help customers feel connected to the people behind the business, which will in turn, help them to trust your business as a whole. 

Discover the professional photography at Morton Visuals that will put your business a step above its competitors. 

Why Every Company Should Invest in Professional “Action Photos”

Looking for some new corporate photos for your business? Why not try professional action photos that really show off your employees in their best light?

When you think of corporate photos, you probably imagine a series of bland headshots. However, corporate photography can also include ‘action photos’. Action photos show your team in action. Them doing what they do best. Depending on your industry, this may include a range of activities. Think images of a presentation, field work, or even an image of a team meeting. 

Corporate Action Shots Create Instant Customer Trust

Corporate photos should show that you are a team of reliable, trustworthy people. They make you look experienced and polished. With action shots, your customers will have yet another reason to place their trust in your business. They’ll get a glimpse into your team doing what they do best. Plus, you’ll instantly look like a company that gets things done!

Give Your Photos Real Personality

Professional photos show clients and customers what your team consists of individuals. This gives your business a personal feel. Traditional corporate headshots have a tendency to remove personality. With corporate action shots, customers will see unique individuals, making you more memorable.

Corporate lifestyle photography of CEO Susan Salka with her AMN Healthcare team.

Stand Out From Your Competition

If a potential customer is researching your business, chances are, they are considering other businesses too. Because competition is often fierce, it’s vital that you do your part to stand out. With professional action photos, your business will automatically out shine your competitors. 

Curious to find out more about professional action photos? Take a look at some examples in the Morton Visual portfolio.

3 Ways Corporate Photography Increases Brand Engagement

Struggling to build brand engagement with your clients and customers? Discover how the right headshot photographer can transform the way customers view your brand and keep them coming back for more!

In this day and age, it’s crucial to place some focus on brand engagement. In marketing, brand engagement refers to the relationships and attachments that exist between a customer and a company. Ever felt slightly guilty trying a different perfume brand? Or, maybe you always head to the same clothing website when you need new items, without bothering to look elsewhere? That is brand engagement in action. 

Looking for a new way to improve brand engagement? Corporate photography might be just the thing you are looking for. Here are three ways professional photography can increase brand engagement.

Show Off Your Team in Their Best Light

With quality corporate photos, your team can be photographed in their best light. Professional photos will help you all to look your best. And good images will instantly make you seem more trustworthy and reliable. If you want customers to trust your brand, make sure the people behind the brand look like they know what they’re doing with corporate headshots.

Contribute to the Aesthetic of Your Brand

Every brand should have its own unique aesthetic. For a teen skincare company, it might be pastel colours and childish fonts, while, for a tech company, it might consist of sleek, monochromatic lines and modernist shapes. A good corporate photographer will make sure your headshots work with your brand’s aesthetic and contribute to its effect on customers. Subconsciously, your target audience will be drawn to your brand because of the way it looks — even in the corporate headshots!

Let Clients “Meet” Your Team

Professional photos of your team can help clients and customers to feel connected to your brand on a more personal and intimate level. For instance, when they email customer service, the response is far more likely to feel personal if the email comes with a photo of the employee responsible for customer service. By simply putting a face to a name, you will instantly help customers to feel a deeper connection to your brand. 

Discover the customizable corporate photography at Morton Visuals

Stock Photography – Can You Really Afford It?

Why Use Stock Photography?

For many years advertisers have taken advantage of lower pricing for generic stock photography for their marketing efforts, whether for print advertising or for website use. Professional photography costs money, and stock photography is cheap. But there’s a dirty little secret in the use of stock. You may have no control over who else is using the same image to represent their company. This can lead to customer confusion and marketing embarrassment. Just ask the marketing departments at Dell and Gateway computers.

Dell and Gateway use the same stock photography model for competing ads

In the earlier days of stock photography it was harder to track who else was using an image. In one particular season, both Dell computers and Gateway computers selected stock images for their back to school advertising. Unfortunately they selected images of the same model, in the same wardrobe, in front of the same building, from the same photo shoot. And the ads ran at the same time! It somewhat waters down your advertising message when the same girl appears to endorse your competition!

Wanadoo selects a popular stock photo model
Even if you change the color of the clothing and flip the photo, it's still the same model

How To Use Stock Photography

So how do you avoid this type of embarrassment? There are two primary ways. One method would be using rights-managed (RM) images rather than royalty-free (RF) images, and the other would be to use custom photography.

Royalty-Free Images

RF images are by far the cheapest. They are sold to anyone and everyone, and you have no idea who else may be using that image. You may use an online source like Tin Eye (https://tineye.com/) to search for other websites hosting your same image. Alternately you may use Google’s Image search to look for the same thing. That will give you an idea of how many times that image is being used online, although neither may know of all uses of an image.

Rights-Managed Images

Alternately you may purchase RM images, which come at a higher price. The benefit of RM is that you can ensure that either no one uses that image for a set length of time, or at least that no one else in your industry uses it. Pricing varies based on how much exclusivity you want and for how long. This is usually considered to be the best compromise between bulk RF images and custom photography.

The Safest Solution: Custom Photography

The other option would be to contract custom photography by a professional photographer. There are numerous advantages to this option, although it will come at a higher price tag. You have total control over all elements of an image – colors, style, your own colors or branding, and more importantly the usage. A professional photographer can create images using your own employees, or models you select, and can guarantee that only you have the right to use those images. Further, the models can be contracted to not work (or have their images used) with a competing company. Recent advertising showing the former “Can you hear me now” guy representing a competing telecom beautifully highlights this problem.

The Verizon guy goes to Sprint

What message does this give your customers when a (now) well-known spokesman leaves your company to go to the competition?

Custom photography can and will reinforce your brand, and over time build a familiarity with which your customers can relate. Is it worth it? Only your customers and accountant can tell you that, but (in my humble opinion) images that are created specifically for your company are going to resonate more, which should lead to a greater ROI for you and your bottom line. To learn how custom photography can help your company give Morton Visuals a call at (888) 239-6213. We’ll be happy to brainstorm with you and your marketing department.

 

 

The Value of Photography to Your Business

I recently had an opportunity to do a presentation on business photography for my Farmers Branch Chamber of Commerce, and I decided to focus on the value of photography for the business owner. In the first of two parts below we’ll talk about the value of, the need for, and the types of photography relevant to most businesses.

How Prevalent are Photos?

Some basic numbers, which will be quickly outdated (if they aren’t already):

  • Facebook has 1.5 billion users, 2/3 of whom use it daily
  • 56.5% of the US population are on Facebook
  • Facebook has over 400 billion photos, with 400 million being added every day
  • Every day 1.8 billion images are posted online
  • Instagram has amassed 400 million users, 40 billion photos, and adds 80 million photos every day
  • Instagram has grown so quickly that Facebook just bought it for $1 billion.
  • YouTube has more visits each day than Facebook, and it’s the #2 search engine in the world (behind Google)

[Update 2/10/2017: Some new, updated stats are available. Internet Trends 2017. Stats & Facts in the U.S. and Worldwide]

Why Are Photos So Popular?

Life moves at a much faster pace today than in decades past. Our shorter attention spans are likely born of our information overload. The advent and pervasiveness of smartphones and mobile devices have changed the way we not only receive information but also how we communicate. We want immediate gratification. We don’t want to leave voice messages, so we text – allowing responses even if someone is in class or in a business meeting where they can’t talk. Business is now about information availability and speed (and ease) of transactions. And of course “a picture is worth 1,000 words.” I believe that this last point is the key. We don’t have – or take – the time to read anymore, but rather take in our information in imagery. Thus the rise of the Facebook meme.

Types of Photography

More to the point of the presentation, there are many types of photography of benefit to businesses.

  • Portraits represent people
  • Advertising represents a product or brand
  • Marketing and P.R. represent events
A few of the types of photography offered by William Morton Visuals.

What Can a High Quality Image Do For You?

  •  Put a face to the name
  • Change you from an impersonal corporation to a friendly neighbor
  • Show your style (see our prior blog post on Does Your Image Represent Your Company Culture)
  • Personalize your business
  • Illustrate what you do and how you do it

studio-setting business photographyComerica Bank manager photographed by William Morton Visualsbusiness photography by Morton Visuals for First Bank annual reportoffice group portrait of Labrum Wealth Management

Other benefits include:

  • Highlighting key moments of events for marketing next year’s event
  • Public relations: awards presentations, community support events
  • Social media content – build your brand
  • Entertainment, particularly at events
  • Take-home advertising for ongoing marketing

Do images affect sales?

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews & ratings.”

Recently Sports Illustrated magazine released their annual swimsuit edition with three different covers – and they weren’t the first to do this. The magazine industry well knows how important the cover image is to that month’s sales on the newsstands. National Geographic photography is famous for the power of their images, a driving force in their success.

Images are king in social media. Aside from the fact that more and more social media channels are primarily image-based (Instagram, Snapchat, 500px, Flickr, etc.), statistics show that even text-based social media channels show a significantly higher ROI with the inclusion of photography. Adweek reports that SHIFT measured 5 times the engagement on Twitter postings with pictures vs text-only tweets.

In our follow-up blog post we’ll discuss the acquisition of photography and how important that process is to businesses. Until then, please feel free to share this article via social media, and add any comments here!

Morton Visuals Launches New Website

William Morton announces the launch of a newly designed website for Morton Visuals photography in San Diego.

William Morton announces the launch of a brand new version of the Morton Visuals commercial photography website. Taking advantage of liveBooks technology, the new site focuses on corporate and commercial photography, fashion, events, and transportation-related images.  The new site marks an expanded marketing effort by Morton Visuals for the 2010 year. Please visit and let William know what you think!

William Morton Visuals' new photography website
www.MortonVisuals.com