Customer testimonials have always played a vital role in brand storytelling and brand promotion. Considering 85% of U.S. internet users watch video content on their device, video customer testimonials can be especially effective.
When looking to gain the public’s trust, video offers a personal connection that cannot be matched by other platforms. Business professionals may be able to reach customers on a personal and emotional level through facial expression, body language, and tone of voice. However, that person is first and foremost a salesperson.
Customer testimonials are viewed as a more trustworthy source.
According to a Wyzowl survey, 37% of people find video customer testimonials more compelling than a company’s own pitch. 79% of people surveyed said that they have watched testimonial videos to learn more about a company or product before committing to a purchase.
Testimonials are more effective because potential customers are getting a recommendation from a peer. No one forced that person to come in and recommend your company or product. Any incentive offered in exchange for the testimonial isn’t likely to have enough of an impact to convince someone to lie.
Some interesting stats:
- Firstly, 84% of consumers trust online reviews the same way they would trust a recommendation (or a caution) from a friend.
- Secondly, 92% of consumers do not trust products with no customer reviews.
- Finally, 2 out of 3 people surveyed by Wyzowl claimed that they would be more likely to buy a product after watching a video testimonial.
If you decide to create a video customer testimonial, it should be high-quality and compelling. If done correctly, video marketing can give you a stunning return on investment. There is no denying that customer testimonials are some of the most powerful marketing tools available.
Morton Visuals offers video services for all of your corporate needs. We are experienced and professional. We invite you to view some examples of our work.
Contact Morton Visuals to learn more about how video customer testimonials can benefit your brand!